The DFL Deutsche Fußball Liga Accelerates Adoption of Cloud Technologies with AWS Marketplace

The DFL Deutsche Fußball Liga, also known simply as the DFL, has been responsible for the organization and marketing of German professional football since 2000. In 2020, the DFL announced AWS as an official technology provider for the league, heralding innovation in statistics, data analytics, and personalized offerings. AWS Marketplace plays a role in this innovation, enabling the DFL to accelerate the adoption of new cloud technologies that integrate with its technology stack. For example, the DFL was able to use AWS Marketplace to quickly procure an identity and access management solution that supports deeper customer segmentation and more than 50,000 weekly logins. Additionally, through AWS Marketplace’s private offers purchasing program, the DFL receives cost-saving licensing terms tailored to its unique needs.