Case Study: Suunto achieves scalable, cost-efficient global growth for Movescount.com with Amazon Web Services

Suunto - Customer Case Study

Suunto, a Finnish maker of sports precision instruments, launched Movescount.com in May 2010 to give athletes a social platform for uploading, rating and tracking workouts. The site grew quickly—over 10,000 members and 300,000 moves tracked in the first 10 weeks—and Suunto needed a scalable, global, cost‑efficient infrastructure to support rapid growth and provide authentic social-media visibility as part of its digital marketing strategy.

From day one Movescount.com ran on Amazon Web Services for development, testing and production, using a layered architecture with load balancing, CDN and Amazon S3 for static content, plus SDKs and management tools to streamline operations. AWS gave Suunto the scalability, global availability and cost efficiency required to deliver reliable performance as the community expanded; Suunto now attributes the site’s successful deployment and ongoing growth to AWS and is exploring additional AWS monitoring tools to bolster operations.

Suunto

Janne Kallio

Digital Marketing Manager