Case Study: StreamAMG achieves record viewership and uninterrupted streaming with Amazon Web Services

StreamAMG Scores Record Viewership and Uninterrupted Delivery

StreamAMG, a live sports streaming provider, faced a major challenge as the disrupted 2020 English football season threatened to drive unpredictable, massive spikes in traffic across its OTT platforms. The company needed an infrastructure that could scale to millions of hits per minute, maintain zero failover, and support user membership, payments, and entitlement systems with far greater demand than usual.

Amazon Web Services helped StreamAMG deliver a cloud-native transformation using services including AWS Lambda, Amazon API Gateway, Amazon CloudFront, Amazon DynamoDB, Amazon ElastiCache for Memcached, and Amazon Data Firehose. Implemented in just 12 weeks, the new system handled peak demand with near zero downtime, delivered 2.9 million streams and a 500% data uplift, and improved cost efficiency by aligning spend with actual usage rather than overprovisioning capacity.

StreamAMG

Andrew De Bono

Chief Technology Officer