Case Study: Sky Group achieves 15x faster real-time sports updates with Amazon Web Services (AWS)

Sky Italia Delivers Real-Time Sports Updates, Optimizes Data Propagation 15x on AWS

Sky Group’s media company, Sky Italia, wanted to improve the fan experience by delivering real-time sports updates during live broadcasts, but its Sky Sports website was limited by on-premises data centers and struggled to scale during traffic spikes. Working with Amazon Web Services, it used services like AWS AppSync and AWS Lambda to replace its legacy architecture and support millions of page views and rapid data delivery.

Amazon Web Services helped Sky Italia rebuild its platform with a serverless, microservices-based approach that pushed updates in milliseconds instead of minutes. The result was 15x faster data propagation, about 30% lower infrastructure costs, better elasticity at peak and off-peak times, improved SEO, and faster time to market for new features.

Sky Group

Giambattista Cerri

Head of the Digital Team for Editorial Digital Properties