Case Study: Shoptimize achieves 30% IT cost reduction and 99.999% availability with Amazon Web Services

Shoptimize Reduces IT Cost by 30% Using AWS

Shoptimize is an India-based SaaS company that provides end-to-end ecommerce platforms, marketing, and analytics to retailers. Facing rapid ecommerce growth, the company needed a scalable, low‑capex, highly reliable infrastructure that would let it support many new customers, deliver rich analytics, and keep IT management costs low so more resources could go to product innovation.

Shoptimize built its platform on AWS—using services such as EC2, RDS, S3, CloudFront, Kinesis, and Redshift—after joining AWS Activate and becoming an APN partner. The move cut IT costs by about 30%, lowered management overhead, enabled 110% annual growth (about 10 new customers per month), and delivered enterprise‑grade 99.999% availability while freeing resources to drive further innovation.

Shoptimize

Vivek Phalak

Chief Technology Officer