Case Study: ShemarooMe achieves 80% higher video watch time with Amazon Web Services

ShemarooMe Boosts Video Watch Time by 80% Using Amazon Personalize

ShemarooMe, the OTT platform from Shemaroo Entertainment, wanted to improve user engagement and content discoverability on its mobile app. To launch its new “Clips” short-video section and keep viewers active, the company needed stronger personalization and recommendations. Amazon Web Services helped with Amazon Personalize and Amazon CloudFront.

Amazon Web Services implemented Amazon Personalize to deliver more relevant video recommendations across ShemarooMe, making it easier for users to find content aligned with their viewing preferences. The result was a significant boost in engagement, with video watch time increasing by more than 80%.

ShemarooMe

Abhishek Joshi

Head