Case Study: SETTour achieves 20% IT cost reduction and 99.999% uptime with Amazon Web Services

SETTour - Customer Case Study

SETTour, a top-five Taiwan travel agency founded in 1961, relied increasingly on its website—now a major sales channel generating TWD 30 billion annually—but its on‑premises infrastructure caused frequent downtime (a two‑day database outage once cost ~TWD 35 million) and lacked the compute and storage capacity for meaningful big‑data analysis of user behavior.

Working with AWS partner Nextlink, SETTour migrated its site to AWS (using EC2, S3, Lambda, Kinesis, Athena, and Elasticsearch), eliminating capacity planning and improving uptime to 99.999%. The move cut IT costs by 20% and IT management costs by 50%, enabled a big‑data pipeline that revealed 60% mobile traffic and video demand, and powered personalized marketing that raised email open rates from 6% to 40% and purchase conversion from 1.1% to 5%.

SETTour

Jinwei Lin

Assistant Manager