Case Study: Seeking Alpha achieves scalable, resilient infrastructure and faster innovation with Amazon Web Services

Seeking Alpha - Customer Case Study

Seeking Alpha, a financial publishing site with 15,000 independent authors and more than 7 million monthly visitors, needed to leave inflexible managed hosting that tied it to annual server contracts. The contracts hindered experimentation, forced over‑provisioning for traffic spikes, and kept engineers busy with maintenance instead of innovation, so the company gave itself six months to move to a more agile platform.

Seeking Alpha migrated its staging and production stack to AWS with help from Cloudzone, deploying EC2 (on‑demand and Reserved Instances), S3, RDS, EBS, EFS and Puppet for configuration management. The move met the six‑month deadline, cut costs by better matching capacity to demand, virtually eliminated production issues, enabled proof‑of‑concept environments in under 30 minutes, and let the engineering team focus on rapid, low‑risk experimentation while absorbing traffic spikes with no impact on users.

Seeking Alpha

Antony Gelberg

DevOps Team Leader and R&D Director