Case Study: Screen-Magic achieves 30% lower latency and 300% more DevOps resourcing with Amazon Web Services

Screen-Magic Reduced Network Latency by 30% Using AWS

Screen‑Magic, an India‑based provider of SMS‑Magic — a SaaS enterprise texting app integrated with CRMs like Salesforce and Zoho and used by 1,500+ businesses in 190 countries — needed a more secure, compliant, and performant cloud platform. Their previous provider lacked SOC 2 and ISO 27001 compliance and granular access controls, and Screen‑Magic also wanted lower latency and US‑based infrastructure to expand sales and free up resources for DevOps.

The company migrated SMS‑Magic to AWS (using EC2, S3, RDS and IAM), which improved scalability and access control, helped meet SOC 2/ISO 27001 requirements, and cut network latency by about 30%. Simplified management reduced operational overhead, enabling a 300% increase in DevOps resourcing, supporting U.S. expansion, and paving the way for further automation with services like Lambda, CodeDeploy, and CodePipeline to boost agility while controlling costs.

Screen-Magic

Sandip More

Co-Founder and CTO