Case Study: Yelloh achieves personalized sales growth and delivery efficiency with Amazon Web Services

Schwan Home Delivery Creates Meaningful Connections Using Amazon Personalize

Yelloh, formerly Schwan’s Home Delivery, delivers frozen foods to more than 1.5 million customers across 48 states and was looking to modernize its mobile retail operations and improve customer engagement. Before working with Amazon Web Services, its mobile retailer operations were about 50% ineffective, making it harder to reach shoppers with relevant offers and efficient delivery options.

Amazon Web Services helped Yelloh use Amazon Personalize, Amazon Pinpoint, and Amazon Connect to deliver personalized product recommendations and optimize delivery communications. The company sent more than 100,000 tailored messages, generated 10,000 “yes” responses tied to about $200 million in annual revenue, and gained another $50 million in savings from improved delivery routing. Yelloh also expects to reduce 10 million miles a year, improving both efficiency and sustainability.

Yelloh

Kevin Boyum

Chief Strategy Officer