Case Study: Royal FloraHolland achieves reliable, cost-efficient SAP S/4HANA handling €15–40M in daily transactions with Amazon Web Services

Royal FloraHolland - Customer Case Study

Royal FloraHolland, the world’s largest flower auction and a cooperative serving thousands of growers and buyers (handling 12.5 billion plants and €4.6 billion in revenue in 2016), needed to replace an end‑of‑support financial system while ensuring near‑perfect availability for mission‑critical billing and accounting. With customer expectations of “100 percent availability,” RFH decided to migrate to SAP S/4HANA and sought a robust cloud hosting solution.

Working with McCoy & Partners, RFH moved its SAP S/4HANA environment to AWS using Amazon EC2 (memory‑optimized instances), S3, Lambda, CloudWatch, a VPC with Direct Connect, and the AWS EU (Frankfurt) region; a strict “deny all” security posture and automation reduced human error and ensured data‑location compliance. The deployment cut costs (over 30% on reserved EC2s), ran €15–40 million in daily transactions for six months with no disruptions, and delivered the reliability and savings RFH required.

Royal FloraHolland

Wilco van de Wijnboom

Manager of Accounting and Reporting