Case Study: Roojai achieves 30% higher callback sales conversion and improved contact center productivity with Amazon Web Services

Roojai Delights Thai Customers and Optimizes Agent Productivity Using AWS

Roojai, a Thai online insurance startup, needed to improve contact center efficiency and customer support as it grew to serve more than 160,000 active customers. To address these challenges, Roojai used Amazon Web Services, including Amazon Connect, AWS Lambda, and Amazon S3, to support its sales and customer service operations.

Amazon Web Services helped Roojai optimize platform stability, improve agent productivity, and better manage callback requests from web customers. According to Roojai, the AWS deployment increased reach rate and sales conversion, with callback sales conversion improving by 30% after implementing Amazon Connect.

Roojai