Case Study: Rednun achieves quadrupled revenue and scalable personalized video production with Amazon Web Services (AWS)

Rednun - Customer Case Study

Rednun is a Netherlands-based startup that automates production of highly personalized videos using client CRM data for large customers such as telecoms, banks, utilities, and lotteries. Founded in 2011 with a seven-person team, the company needed a secure, cost-effective way to scale from producing tens of videos to thousands or millions per campaign without proportional increases in staff or capital.

Rednun rebuilt its platform on AWS using EC2 Spot instances, Auto Scaling, Amazon VPC for secure data ingestion, and S3 for storage, enabling on-demand massive rendering and automatic teardown of resources. The move let them scale to millions of videos, diversify into retainer-based “personalized explaining,” serve international markets, and quadruple revenue while adding only two full-time employees thanks to significant cost and operational efficiencies.

Rednun

Ruud Schuijt

Owner and Managing Director