Case Study: RedBubble scales image processing and cuts infrastructure costs with Amazon Web Services

RedBubble - Customer Case Study

RedBubble is a global online marketplace and print-on-demand community for artists that hosts more than 5 million pieces of art, serves about 2 million unique visitors a month, and supports over 300,000 members. Rapid growth and the rising cost of buying and maintaining new hardware made running their own servers unsustainable, prompting the company to seek a more flexible, cost-effective infrastructure.

RedBubble migrated its Imagehaus image storage and processing system to AWS, using Amazon S3 for file storage, EC2 for compute, EBS for block storage, and Engine Yard’s AppCloud for deployment, with MySQL master-slave replication for databases. The move gave the company on-demand elasticity to handle ~5,000 daily uploads, reduced infrastructure cost and risk during traffic spikes, and freed engineering time to experiment and focus on product innovation.

Redbubble

Paul Coia

CTO, RedBubble