Case Study: Rabbi Interactive Agency achieves real-time, scalable second-screen voting for hundreds of thousands with Amazon Web Services

Rabbi Interactive Agency - Customer Case Study

Rabbi Interactive is an Israeli digital agency that built Mako Tools, a second‑screen platform used by Keshet to let viewers interact in real time during live TV shows. The company needed a way to reliably support highly synchronized, low‑latency interactions for anywhere from 1,000 to hundreds of thousands of simultaneous users per second during broadcasts, without over‑provisioning infrastructure during off hours.

Working with CloudZone, Rabbi Interactive moved the platform to AWS using Amazon EC2 with Auto Scaling, Amazon DynamoDB, and Amazon S3. The solution delivers the required single‑digit‑millisecond performance and instant scalability so viewers can vote and interact in real time, enables winners to be determined within a minute, and provides elasticity that avoids over‑provisioning. It also cut monthly costs by about 60% through FinOps and serverless optimizations, while supporting record levels of engagement for broadcasters.

Rabbi Interactive Agency

Ynon Danon

Development Team Leader