Case Study: PureTech Global increases billing renewal success by 20% with Amazon Web Services (AWS)

PureTech Global Leverages AI to Optimize Billing Revenue

PureTech Global, a Malaysia-based mobile advertising and content provider for telco subscribers across 13 countries, wanted to diversify revenue and improve billing renewals. With limited data science experience, the company partnered with Amazon Web Services and its consulting partner eCloudvalley to use AI and machine learning to optimize the timing of monthly billing renewal notices.

Amazon Web Services implemented a time-series forecasting solution with Amazon Forecast, supported by Amazon S3, AWS Lambda, AWS Glue, DynamoDB, and AppSync to manage data and automate notices. The result was a 20% increase in billing renewal success rates, with low maintenance overhead and a scalable AI system that now supports deeper reporting and future expansion into new markets.

PureTech Global

John Lim

Chief Technology Officer