Case Study: ProSiebenSat.1 Media SE achieves 60% lower costs and scalable interactive TV with Amazon Web Services

ProSiebenSat.1 Media SE Delivers Interactive TV Experiences Using AWS Serverless Solutions

ProSiebenSat.1 Media SE, through its subsidiary Seven.One Entertainment Group, needed a way to deliver interactive TV experiences at scale for live shows and voting-heavy broadcasts without struggling with sudden traffic spikes. The company turned to Amazon Web Services, using serverless services including AWS AppSync to replace an on-premises solution that was difficult to scale and required extensive preshow preparation.

With Amazon Web Services, Seven.One Entertainment Group built a serverless, API-driven architecture using AWS AppSync, Amazon DynamoDB, AWS Lambda, and Amazon CloudFront. The result was a 6-month migration with no downtime, 60% lower monthly costs, and better peak performance, including 13 ms latency during a major finale and the ability to scale by 10x or more when traffic surged.

ProSiebenSat.1 Media SE

Fabian Desoye

Head of Metadata Systems