Case Study: POOQ achieves stable, scalable live streaming and 20% reduced buffering with Amazon Web Services

POOQ - Customer Case Study

Content Alliance Platform (CAP) operates POOQ, a Korea-based OTT service launched in 2012 that offers live broadcasting and on‑air VOD (70+ premium channels, 200,000+ VOD titles and ~600,000 paying subscribers as of 2017). CAP faced scalability and flexibility challenges after a massive traffic surge during the 2015 WBSC games: its prior all‑in‑one media‑processing and CDN solutions could not reliably handle peak loads or support rapid service innovation and improved customer experience.

CAP migrated POOQ to AWS (Amazon CloudFront, AWS Elemental Cloud, S3, EC2 Spot Instances, Aurora/RDS, CloudWatch, Auto Scaling) and rebuilt media processing in-house, moving toward serverless components (API Gateway, Lambda) for POOQ 3.0. The move cut buffering time by 20%, improved resiliency for live events, enabled features like HTTPS, VBR/ABR, signed cookies and georestrictions, and lowered costs and operational burden through Auto Scaling and Spot Instances, while accelerating development.

POOQ

Hui-yeol Cho

General Manager