Case Study: Peixe Urbano achieves zero capital expenditure, rapid scalability, and top‑50 growth with Amazon Web Services

Peixe Urbano - Customer Case Study

Peixe Urbano is a deal-a-day website operating across Brazil, Argentina, Mexico, and Chile, and is recognized as Brazil’s largest group-deal site and one of the country’s 50 most-accessed websites. Launched with minimal funding, founder/CTO Alexander Tabor needed an infrastructure that required zero capital expenditure but could scale rapidly if the service took off.

Peixe Urbano built its platform on Amazon EC2 using the AWS SDK for .NET, running an average of 180 instances and dynamically adjusting capacity to absorb traffic swings of up to 1,000%. By avoiding a traditional data center, the company focused on its core business—curating daily deals—and scaled to a top-50 Brazilian site without changing its infrastructure.

Peixe Urbano

Alexander Tabor

Founder and CTO