Case Study: Passion Pictures expands CGI render capacity and tackles more complex projects with Amazon Web Services

Passion Pictures Expands CGI Render Capacity Using AWS Thinkbox Deadline

Passion Pictures, an award-winning studio known for advertisements, animated features, and documentaries, faced a growing bottleneck: its on‑premises servers and render‑management tools couldn’t keep up with the heavy compute demands of modern CGI. Slow render times, limited capacity for concurrent projects, and unsatisfactory vendor support threatened delivery timelines and forced compromises on project scope and creativity.

The studio migrated to AWS Thinkbox Deadline with Amazon EC2 Spot Instances, building a cloud rendering pipeline with pay‑as‑you‑go pricing and usage‑based licensing. Thinkbox provided hands‑on support and seamless integration with tools like Maya, Arnold, and Nuke, allowing artists to scale capacity on demand. As a result Passion Pictures completed concurrent high‑stakes ads without resource contention, accelerated creative iterations, and can now bid on far more complex projects.

Passion Pictures

Jason Nicholas

Head of Computer Graphics