Case Study: OzTAM achieves near‑real‑time reporting, 99.999% availability and ~250% growth in measured viewing with Amazon Web Services (AWS)

OzTAM Uses AWS to Assist in Measuring TV Audiences Across Connected Screens

OzTAM is Australia’s official television-audience measurement body and created the Video Player Measurement (VPM) service to capture Internet-delivered TV viewing across connected screens. Faced with rapidly changing viewing habits and the need to scale for daily peaks and landmark events (like the Melbourne Cup) without losing data—because data loss would compromise broadcasters’ reports—OzTAM sought an infrastructure that could deliver accurate, near‑real‑time metrics.

OzTAM moved the VPM service to AWS, using EC2 with Auto Scaling, Kinesis, S3, Elastic Load Balancing, and Route 53 across two Availability Zones, with implementation and operational support from partner Bulletproof. The migration eliminated data loss, achieved ~99.999% availability, and increased measured daily viewing from about 13 million to 45 million minutes (≈250% growth), delivering reliable, near‑real‑time, industry‑standard online viewing metrics to broadcasters.

OzTAM

Padraig O’Donovan

Digital Strategy Director