Case Study: Northern & Shell achieves 40% traffic growth while keeping costs flat with Amazon Web Services

Northern & Shell - Customer Case Study

Northern & Shell is a U.K. media group behind titles like OK!, Star, and the Daily Express, with more than 20 million monthly readers across print and digital channels. Facing rapid digital growth, the company needed a more agile, cost-efficient IT platform to boost performance, capacity, and availability, speed time to market for new features, and encourage innovation.

Northern & Shell migrated its websites and apps to AWS—using Amazon S3, EC2 with Auto Scaling, RDS, and CloudFront—and launched a large-scale analytics project on Amazon Redshift. The move kept costs flat while traffic rose 40% and instance count grew 20%, enabled faster experimentation and feature rollouts, and delivered more reliable, near-zero-downtime service across Availability Zones.

Northern & Shell

Denis Haman

Chief Technology Officer