Case Study: NetSeer achieves 30%+ EC2 cost savings and reliable, low‑latency real‑time bidding with Amazon Web Services (EC2 Spot Fleet)

NetSeer - Customer Case Study

NetSeer is a concept-based advertising company that powers real-time bidding for advertisers and publishers. Its bidding cluster handles massive scale—about 50 billion requests per day—while needing sub-100 millisecond response times, elastic scaling for large traffic swings, and high availability. Volatility in EC2 Spot Instance availability had sometimes caused outages and forced costly on‑demand fallbacks, increasing both risk and spend.

NetSeer moved its cluster to AWS using EC2 Spot Instances and Auto Scaling, then adopted Amazon EC2 Spot Fleet and a CloudWatch-driven automation that adjusts fleet size based on a small set of on‑demand nodes. The change simplified Spot management, allowed lower bid prices without manual fallbacks, and improved multi‑AZ/multi‑type availability; NetSeer reports more than 30% savings on EC2 costs, predictable capacity, and maintained performance (under 100 ms) with minimal capacity loss during spikes.

NetSeer

Greg Pendler

Senior Director of Technical Operations