Case Study: Neiman Marcus achieves 50% faster application speed to market with Amazon Web Services

Neiman Marcus Increases New Application Speed to Market by 50% on AWS, Improves Digital Selling for Associates

Neiman Marcus, the luxury retailer, needed to speed up development of a new digital selling app for associates while keeping costs down and supporting fast changes during the COVID-19 shift in retail. To meet that challenge, the team built on Amazon Web Services using AWS Amplify, AWS AppSync, Amazon Cognito, and AWS Lambda in a serverless architecture.

Amazon Web Services helped Neiman Marcus launch the app faster and scale it more easily, enabling secure sign-in, real-time notifications, and elastic performance for traffic spikes. The results were strong: the company reported a 50% faster time to market for new applications, and AWS Amplify on serverless cost 90% less than a traditional build approach.

Neiman Marcus

Hemanth Jayaraman

Senior Director of Cloud Engineering