Case Study: Movable Ink achieves 50% faster insights and $15,000/month savings with Amazon Web Services (Amazon Athena)

Movable Ink Gets Insights 50% Faster Using Amazon Athena

Movable Ink delivers real‑time personalized email content for marketers, using up‑to‑date signals from websites, devices, and contextual data. Faced with seven years of user‑action data (growing up to 100 GB per day) and a slower, costly Apache Hive/EMR workflow that required persistent clusters and complex ETL, the company needed faster, more flexible analytics to drive campaign improvements.

Movable Ink moved its historical data to Amazon S3 and adopted the serverless Amazon Athena query service, adding optimizations (repartitioning, columnar formats), a caching microservice, and API‑driven querying to enable ad‑hoc exploration. The result: interactive queries across hundreds of terabytes returned at least 50% faster, analysts gained on‑the‑fly flexibility, and the company reduced costs by about $15,000 per month.

Movable Ink

Matt Chesler

Director of DevOps