Case Study: MICROFUN achieves stable, scalable global game growth with Amazon Web Services

MICROFUN - Customer Case Study

Microfun Inc., a Beijing‑based mobile game studio behind hits like Jellipop Match (10 million users), faced critical infrastructure problems as it scaled: managed servers and multiple domestic cloud providers suffered bandwidth limits, CPU overselling and instability that threatened revenue and player experience—especially during promotion spikes and an planned overseas expansion.

Microfun migrated to AWS, adopting EC2, Elastic Load Balancing, VPC, CloudWatch, Snowball, Kinesis and EMR to secure infrastructure, accelerate a 50 TB data migration, enable real‑time monitoring and analytics, and absorb traffic spikes (historically ~200,000 connections in ten minutes). The move delivered far greater stability and security, cut O&M costs, reduced annual infrastructure incidents to nearly zero, and improved data‑driven marketing and operational agility.

MICROFUN

Gao Chi

System Architect