Case Study: Shaadi.com achieves double algorithm-testing capacity and 95% faster photo uploads with Amazon Web Services

Matchmaking Site Shaadi.com Doubles Algorithm Testing Using AWS

Shaadi.com, one of the world’s largest online matchmaking services with over 35 million users, relied on a computationally intensive, algorithm-driven matching platform. Aging private-cloud infrastructure limited its ability to scale, innovate, and run more algorithm tests or automate time-consuming tasks like photo review.

Shaadi.com migrated its entire stack to AWS in three months, adopting managed compute, storage, database, analytics, and image-recognition services (including EC2, S3, RDS/Aurora, Redshift, Rekognition, DynamoDB, and Lambda). The move doubled the number of matchmaking algorithms it can test simultaneously, cut photo-posting time by 95% and manual photo work by 50%, improved data-warehouse search performance by 30%, reduced downtime during migration, and gave teams real-time operational visibility to accelerate innovation.

Shaadi.com

Ajay Poddar

Vice President of Engineering