Case Study: MarketSimplified achieves 60% cost savings and rapid, scalable mobile trading deployment with Amazon Web Services

MarketSimplified - Customer Case Study

MarketSimplified is a Chicago-based SaaS provider that builds mobile trading and analytics platforms for brokerages worldwide. Because its apps deliver real-time quotes, account access, news and analytics to thousands of mobile users, the company faced a major infrastructure challenge: reliably disseminating high-volume, low-latency market data while avoiding large capital expenses and extensive staffing to build and manage the needed compute capacity.

MarketSimplified architected its platform on AWS—using Amazon EC2, Elastic Load Balancing, S3 and a high-performance messaging layer with dynamic scaling, auto-recovery and monitoring—to meet demand on a pay-as-you-go basis. The move cut costs by 60%, reduced staff hours by over 40%, sped time to market, and now supports thousands of users globally; the company plans to add Amazon RDS and Mechanical Turk in future releases.

MarketSimplified

Vinod Muthukrishnan

VP of Strategy and Partnerships