Case Study: Madhouse achieves 30% cost savings and a four-week India launch with Amazon Web Services

Madhouse - Customer Case Study

Madhouse, a leading China-based mobile marketing services provider, planned a rapid entry into India’s fast-growing mobile advertising market but had no local team or time to build and in-country data center infrastructure. The company needed a reliable, scalable solution that avoided large upfront hardware investment and long deployment delays.

Madhouse deployed its platform on AWS (Asia Pacific–Singapore), using EC2 with Elastic Load Balancing and Auto Scaling, CloudFront, RDS, EBS/S3 storage, and CloudWatch, and went from planning to launch in under four weeks. The AWS-based approach reduced costs by about 30%, accelerated development roughly fivefold, enabled remote operation that lowered local staffing needs, and delivered the scalability and availability required for rapid expansion.

Madhouse

Dingxin Yong

Vice President, Research and Development