Case Study: Launchmetrics achieves 15x platform capacity and faster deployments with Amazon Web Services

Launchmetrics - Customer Case Study

Launchmetrics is a New York–based integrated marketing platform that helps fashion, luxury, and cosmetics brands plan and measure product launches. Facing rapid growth and seven acquisitions, the company needed a highly available, elastic, and globally present infrastructure to integrate multiple SaaS products and data centers, scale for major events like Fashion Week, automate operations, and free developer time for innovation.

Launchmetrics migrated to AWS, using core services such as Amazon EC2, S3, and RDS plus Amazon VPC, AWS CloudFormation, and AWS Enterprise Support to build a hybrid, on‑demand environment. The move enabled 15x capacity scaling for peak events, cut release cycles from months to hours, improved agility through one‑click environment provisioning, and freed the team to pursue new innovations like AI-driven image recognition and sentiment analysis.

Launchmetrics

Pau Montero Parés

Chief Engineering Officer