Case Study: Kurt Geiger achieves 400% more customers and doubles transactions with Amazon Web Services

Kurt Geiger - Customer Case Study

Kurt Geiger, a UK-based retailer of high-end shoes and accessories selling through multiple websites and premium stores, faced capacity and scalability problems: its colocation data center and hosted-server options couldn’t handle seasonal traffic spikes, limiting the number of orders it could take and threatening revenue. The in-house IT team needed a do-it-yourself platform with 24/7 services, hourly billing, and PCI compliance.

Kurt Geiger migrated its sites to AWS—using VPC, EC2, Elastic Load Balancing, Amazon RDS (Multi‑AZ) and other services—allowing rapid scaling, better availability, and PCI-compliant operations. As a result, the business handled up to 400% more customers in a day and twice as many transactions, reduced page load times to 2–3 seconds, cut time-to-market for new ideas from weeks to hours, and gained cost flexibility and easier international expansion.

Kurt Geiger

Adam Bidwell

Development Manager