Case Study: Kenshoo achieves 70% faster time to market with Amazon Web Services

Kenshoo - Customer Case Study

Kenshoo is a global leader in predictive marketing software that helps brands and agencies run and optimize digital campaigns. Its Kenshoo Social team needed to shorten time to market and let engineers focus on product development instead of infrastructure, while ensuring identical development, QA, and production environments and high availability—problems their on‑premises setup (mismatched firewall/load‑balancer settings) had caused.

Kenshoo migrated most Kenshoo Social to AWS, using CloudFormation to create identical environments and services such as EC2, RDS, DynamoDB, SQS, ElastiCache, S3, and CloudWatch to build a scalable, highly available architecture. The move cut time to market by 70% (enabling biweekly major releases), handled 500% traffic surges in minutes, processes hundreds of millions of events per day (with potential for billions), achieved 99.999% availability, and reduced hardware and personnel costs.

Kenshoo

Sagi Keren-Haselkorn

Director of R&D