Case Study: Jelly Button achieves real-time player performance, massive scalability, and 99.99% uptime with Amazon Web Services

Jelly Button - Customer Case Study

Jelly Button Games is a 41-person studio best known for Pirate Kings, a social mobile and web game with about 60 million downloads. The team needed truly real-time, persistent game-state updates (no caching delays) to support social interactions like attacking other players, which created major technical challenges at peaks of around one million requests per minute and during sudden viral growth.

Jelly Button migrated to AWS using Elastic Beanstalk and a suite of services (EC2, RDS, S3, CloudFront, Redshift, Kinesis, SQS, CloudWatch) and went into production in two weeks. The move delivered fast, automated scaling and self-healing infrastructure—enabling a rapid scale-up for two million new daily users in eight days—while achieving 99.99% uptime, ~30 ms average response time, minute-level error visibility and fixes (30 minutes to detect, 3 hours to ship a fix), and multi-petabyte content delivery during peak months.

Jelly Button

Ron Rejwan

Cofounder