Case Study: Ividata achieves 1,000x storage cost reduction and rapid, scalable analytics with Amazon Web Services

Ividata - Customer Case Study

Ividata is a Paris-based startup (60 employees) that created Ivizone, a retail analytics platform that uses Wi‑Fi location data to measure foot traffic and deliver targeted marketing. After launching quickly on several PaaS providers, the company faced spiraling infrastructure costs, processing bottlenecks and limited scalability that threatened its fast-growth plans.

Ividata migrated its stack to AWS, building an ingest pipeline with Elastic Beanstalk/ELB, Kinesis for ingestion and compression to S3, EMR (Spark) for processing, and RDS for results, plus CloudFront, Route 53 and IAM for security. The move cut storage costs dramatically (1 TB from ~$5,000/month to ~$5/month with 90% compression), reduced web hosting costs by ~4x, sped nightly processing from 12 hours to 30 minutes, delivered high availability and greater automation, and enabled new pricing and growth opportunities.

Ividata

Sidney Burks

Chief Technology Officer