Case Study: Isentia achieves faster media insights and 50% less administration with Amazon Web Services

Isentia - Customer Case Study

Isentia, a Sydney‑headquartered media‑intelligence provider serving more than 5,000 clients across 18 APAC offices, faced growing strain as digital and social media drove rapidly increasing data volumes and real‑time demands. Its legacy storage and infrastructure forced IT teams to spend too much time on maintenance rather than product development, limiting responsiveness for clients who rely on timely media monitoring, analytics and content services.

Isentia migrated key systems to AWS—starting with broadcast storage on Amazon S3 and then moving Mediaportal and social‑listening services—working with partners DiUS and Strut Digital to build a cloud data pipeline using EC2, RDS (multi‑AZ), Kinesis, Lambda and EMR with CI/CD practices. The move increased Mediaportal performance 25% and social‑listening performance 40%, made internal apps four times faster, cut administration time by at least 50%, halved service environment launch times and delivered faster, continuously updated dashboards and greater business agility.

Isentia

Andrea Walsh

Chief Information Officer