Case Study: Integral Ad Science achieves global ad verification scale and lower costs with Amazon Web Services

Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally

Integral Ad Science (IAS) provides ad verification, brand safety, fraud detection, and real-time bidding recommendations at massive scale, processing more than 100 billion web transactions per day. As its traffic and global customer base grew, IAS needed a cloud platform that could handle trillions of data events each month, improve performance, and reduce the cost and effort of provisioning infrastructure.

Amazon Web Services helped IAS migrate to AWS and build a highly scalable architecture using services like Amazon EC2, Amazon S3, Amazon EMR, Elastic Load Balancing, and Amazon CloudFront. With AWS, IAS reduced costs by 12%, cut capacity provisioning time from up to six weeks to just a few hours, and improved latency for customers worldwide while freeing teams to focus more on innovation and core business work.

Integral Ad Science

Danny Rathjens

Senior Director of Technical Operations