Case Study: Instapage achieves unified data analytics, reduced churn, and $50K+ annual engineering savings with Amazon Web Services (Amazon Redshift)

Instapage - Customer Case Study

Instapage is a SaaS landing-page platform that helps marketers build high-converting pages (customers see an average 25% conversion rate). The company needed to unify 15 disparate data sources to better understand operations, customer behavior, campaign effectiveness, and to inform its product and marketing roadmap.

Instapage deployed Amazon Redshift and Stitch (RJMetrics) to centralize ETL, sync data, and power dashboards and analytics. This enabled accurate CAC/LTV/churn calculations, uncovered erroneous card declines that reduced churn and recaptured tens of thousands in revenue, saved at least $50K/year in database-engineering costs, optimized support staffing, and drove a ≥10% lift in customer activity and a 13% increase in conversions.

Instapage

Abhishek Singh

Business Intelligence Lead