Case Study: Instacart achieves faster, more reliable deployments with AWS CodeDeploy on Amazon Web Services

Instacart - Customer Case Study

Instacart is an online grocery delivery service founded in San Francisco in 2012 that connects customers with personal shoppers and partners with dozens of retailers, including Whole Foods Market, Costco, and Petco, across 18 U.S. metropolitan areas. As the engineering team scaled, its homegrown deployment tool became a bottleneck—requiring two to three hours of maintenance weekly, offering limited features, and struggling to support the hundreds of daily deployments across multiple cluster types that needed reliable monitoring and reduced risk.

Instacart adopted AWS CodeDeploy for all front-end and back-end services, integrating it with their CI/CD pipeline and using the console and APIs to monitor deployments. They leverage deployment configurations (rolling, all-at-once, half-at-once) and lifecycle hooks to run scripts, validate startups, and handle rollbacks. The result is reliable, traceable deployments for 50–60 daily users, less time spent maintaining internal tools, faster delivery, and reduced downtime and deployment risk for mission‑critical services.

Instacart

Nick Elser

Director of Engineering