Case Study: Innovid achieves 40x ad-processing scale and global high availability with Amazon Web Services (AWS)

Innovid - Customer Case Study

Innovid is a global, award‑winning video‑marketing platform that helps brands and agencies deliver personalized, data‑driven video experiences across screens and channels. As customer demand and digital‑video budgets ballooned, Innovid’s physical infrastructure could no longer scale or provide the regional high availability required by its enterprise clients.

Innovid migrated its stack to AWS—using Amazon EC2, S3, EMR, Redshift, Aurora, and Athena—and leveraged AWS Enterprise Support to complete complex migrations and optimize operations. The move enabled multi‑region failover, eliminated many manual tasks, boosted database performance, and scaled capacity dramatically: Innovid grew from about 360 million to more than 15 billion video ads processed per month, roughly 40× the throughput it handled five years earlier.

Innovid

Yuval Pemper

Senior Vice President of Engineering