Case Study: Impossible Software achieves 40–50% cost savings and scalable real-time global video rendering with Amazon Web Services

Impossible Software - Customer Case Study

Impossible Software, a Hamburg-based provider of web-based personalized video-rendering services, helps customers build templates and then generates thousands of unique videos per hour for ads, billing explanations, and more. The company needed very low latency for its web-based Adobe After Effects interface and massive, on-demand scalability to handle sudden spikes—its previous colocation setup required maintaining idle servers and couldn't support global low-latency hosting.

By migrating core services to AWS—using Amazon EC2 for rendering (with Spot instances for cost savings), Amazon S3 for storage, DynamoDB for fast lookups, and SNS/SQS for messaging—Impossible Software gained global regions, elasticity, and operational support. The move delivered about 40–50% cost savings, reliably scales loads (often rising 20x in an hour) to handle peaks of several hundred videos per second, lets customers render videos up to 10× faster in parallel, and provides the security and regional presence needed to keep latencies low.

Impossible Software

Claus Zimmermann

CEO and Cofounder