Case Study: Ibotta achieves $1M+ in savings and improved cloud‑spending visibility with Amazon Web Services

Ibotta - Customer Case Study

Ibotta, a Denver‑based mobile tech company that lets consumers earn cash back from more than 1,400 partners via its app, grew rapidly on AWS but struggled to control and accurately track cloud costs. The engineering team relied on spreadsheets for EC2 and S3 usage, which became unwieldy as microservices and data‑science workloads expanded and visibility into resource utilization declined.

Ibotta adopted Cloudability from AWS Marketplace to centralize and automate AWS spending and usage reporting, using a single dashboard, ML‑driven anomaly detection, and departmental views. With better insight they raised EC2 Reserved Instance coverage from 40% to 60% and purchased reserved DynamoDB capacity, saving more than $1 million and enabling smarter budgeting and faster business growth.

Ibotta

Ron White

Vice President of Engineering