Case Study: Panagora achieves near-zero downtime and 30% higher conversion rates with Amazon Web Services

How Panagora uses AWS to reduce the risk of downtime to almost zero for its e-commerce clients

Panagora is a Swedish e-commerce agency that builds, hosts, and manages online stores for major retailers like Sneakersnstuff. The company struggled with site crashes and lost sales during unpredictable traffic spikes—especially at product launches and peak shopping events—because its co‑located data center couldn’t scale quickly enough and overprovisioning was costly.

Panagora migrated its platform to AWS, using Amazon EC2, RDS, S3, Elastic Load Balancing, CloudWatch, and IAM, and adopted duplicated production environments with blue‑green deployments and managed Postgres. The move delivered near‑zero downtime (one launch scaled from 20,000 to 100,000 users with no outage and a sellout), faster page loads and a 30% conversion lift for a customer, more frequent deployments, and opened new business and expansion opportunities.

Panagora

Moon-Suck Song

Chief Executive Officer and Co-founder