Case Study: Digital Goodie achieves 20–30% IT cost reduction and a scalable, reliable e‑commerce platform with Amazon Web Services

How Digital Goodie builds its customizable e-commerce platform using AWS while reducing IT costs by 20-30%

Digital Goodie is a cloud‑native provider of customizable e‑commerce platforms for retailers in Europe and North America, powering services like online grocery, click‑and‑collect, home delivery, and drop shipping. The company needed to reduce capital expenditure and day‑to‑day infrastructure management so its developers could focus on product innovation, while also ensuring secure connectivity to clients' on‑premises systems and rapid scalability to handle traffic spikes during promotions and holidays.

Digital Goodie migrated its platform to AWS, leveraging services such as Amazon EC2, Elastic Load Balancing, Amazon RDS, Amazon S3, Amazon ElastiCache, Amazon CloudFront, Amazon Route 53, and Amazon API Gateway to build a scalable, reliable architecture. As a result, the company cut infrastructure costs by 20–30% (eliminating the need for in‑house DBAs), improved reliability and peak‑time scalability, and simplified secure integrations so developers can concentrate on adding customer value.

Digital Goodie

Kalle Koutajoki

Co-founder and Chief Executive Officer