Case Study: Bynder achieves 200% year-over-year growth and faster innovation with Amazon Web Services

How Bynder Improves Customer Experience and Speeds Innovation Using AWS

Bynder is an Amsterdam‑based digital asset management platform that helps marketers find, share, and use brand content from a single interface. As it expanded internationally and signed large multinational customers, Bynder needed a scalable, highly available infrastructure that could handle cross‑region traffic, preserve a user‑friendly experience, and keep developers free to innovate.

Bynder migrated from self‑managed servers to AWS, using EC2, S3, RDS in a multi‑Availability Zone setup and adding services like Amazon Rekognition, Lambda and Elastic Transcoder to automate media processing and AI tagging. The move slashed time‑to‑market for new features from 12 months to about 1 month, supported 200% year‑over‑year growth, increased deployments from ~1 to 170+ per month, and enabled new products such as Bynder Orbit, backed by AWS Enterprise Support.

Bynder

Roland Keijzer

Chief Technology Officer