Case Study: Haptik achieves 30% monthly app-download growth with Amazon Web Services

Haptik Supports 30% Monthly Increase in App Downloads Using AWS

Haptik is India’s first personal‑assistant app, launched in 2014 to help users plan travel, book taxis, set reminders and make in‑app payments using AI and machine learning. Facing rapidly rising mobile adoption, the company needed a scalable, cost‑efficient infrastructure that could support a sustained monthly increase in app downloads (≈30%) without the upfront costs and heavy management overhead of an on‑premises solution.

Haptik built its platform on AWS—using Amazon EC2, RDS, Elasticsearch, CloudFront, S3 and Amazon Polly for text‑to‑speech—and adopted EC2 Spot Instances to reduce compute costs. The move delivered ~50% lower IT costs, 80% less IT management time, 99.999% infrastructure availability, and the agility to sustain >30% monthly user growth while continuing to develop new value‑adding services.

Haptik

Swapan Rajdev

Co-founder & CTO