Case Study: Grab achieves increased customer engagement across Southeast Asia with Amazon Web Services

Grab Powers Customer Engagement Across Southeast Asia with Amazon SES

Grab, Southeast Asia’s leading superapp, needed a scalable way to handle transaction receipts and email marketing as it expanded across more than 500 cities. To meet these communication needs, Grab adopted Amazon Web Services’ Amazon Simple Email Service (Amazon SES) as part of its customer engagement strategy.

With Amazon Web Services and Amazon SES, Grab automated email receipts and improved marketing campaigns without managing hardware or infrastructure. The solution helped Grab increase customer engagement and supported its rapid growth with the reliability and scalability AWS provides.

Grab

Fhelicia Selas Selestin

Engineering Manager