Case Study: Gamegoo achieves near‑100% availability and rapid scaling to 50,000 new daily players with Amazon Web Services

Gamegoo - Customer Case Study

Beijing-based Gamegoo, founded in 2006 and backed by Tencent, is a 500‑person developer of popular online and mobile games whose revenues doubled over two years. Rapid mobile‑gaming growth in China (135% year‑over‑year and 279 million mobile players by mid‑2013) — plus a surge of about 50,000 daily new users for games like Kung Fu Journey in Southeast Asia — overwhelmed Gamegoo’s on‑premises servers, and procuring and configuring new hardware would have taken a week.

Gamegoo migrated to AWS, deploying in two weeks and using EC2 with Elastic Load Balancing and Auto Scaling, S3 and CloudFront, RDS (MySQL/SQL Server), and ElastiCache to deliver elastic, high‑performance infrastructure. The move produced near‑100% availability, supported the 50,000 new daily players, cut server deployment time from one week to about 30 minutes, and generated significant monthly cost savings versus buying or colocating servers.

Gamegoo

Qiu Du

Oversea Technical Director