Formula 1 Increases Social Media Video Views by 245 Percent Using Grabyo

Headquartered in London, Formula 1 organizes international auto racing competitions. The company’s operations cover a wide range of disciplines and industry sectors to bring the excitement of Formula 1 to fans worldwide. To improve its social and digital workflows and distribute video highlights faster on race days, Formula 1 purchased Grabyo through a private offer in AWS Marketplace. Grabyo is a cloud video production platform that enables Formula 1 team members to collaboratively access live feeds and quickly publish highlight clips to social media. Since implementing Grabyo, the company has grown its video output by 40 percent and almost tripled the number of views its videos receive.