Case Study: Figured achieves rapid scaling and 1,690 releases with Amazon Web Services

Figured - Customer Case Study

Figured is a New Zealand–based provider of cloud financial‑management software for farmers, farm accountants, and rural banks, growing from 300 farms in 2013 to 6,000 paid subscriptions across Australia, New Zealand, and the US. As the company expanded, it needed a scalable, secure infrastructure to support real‑time budgeting, forecasting and integrations (including banking partners), adopt continuous integration for faster releases, and minimize time spent managing servers so teams could focus on product development.

Figured migrated to Amazon Web Services in 2015 and built an AWS‑native stack (EC2, RDS, ElastiCache, Route 53, Auto Scaling, etc.) with automated provisioning and deployments. The move enabled rapid CI/CD—1,690 releases in the last year—minute‑scale test environments, extremely low proof‑of‑concept costs ($2.22), and capacity to absorb ~1,500% annual web‑traffic growth, while improving security for bank partnerships and freeing engineering time to drive product and US expansion.

Figured

Richard Wyke

Head of Product and Development