Case Study: Ferrara Candy Company achieves rapid, scalable SAP BusinessObjects-on-HANA reporting and analytics with Amazon Web Services

Ferrara Candy Company - Customer Case Study

Ferrara Candy Company, a century-old, $1B confectionery maker behind brands like Trolli and Brach’s, faced an incoherent analytics environment after merging Ferrara Pan Candy with Farley’s & Sathers. Existing tools couldn’t deliver timely, actionable insights, and the company needed an analytics platform whose costs would scale with realized value.

Working with AWS partner Protera Technologies, Ferrara deployed SAP BusinessObjects on HANA in Amazon VPC using multiple EC2 instances, EBS for applications and database, and S3 for snapshots. The solution now runs in full production, delivering a stable reporting platform, slashing report delivery from weeks to minutes (and hours to seconds), aligning costs with usage, and giving finance, sales, and operations on‑demand access to full data sets.

Ferrara Candy Company

Mustafa Mustafa

Director BI and Application Development